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Automations

Every enquiry answered fast, and more of them booked into your calendar.

Creative that earns the click, a landing page that captures the enquiry, and AI follow-up that reaches every lead within 60 seconds, 24/7, so no qualified prospect is left waiting. Fully tracked and live in 14 days.

The funnelRunning 24/7
  1. 01
    Creative firstVideo and graphics that stop the scroll
  2. 02
    Landing pageName, phone and consent in one short form
  3. 03
    Automated follow-upSMS, call and retargeting, day and night
  4. 04
    Retarget warm leadsBring interested prospects back to book
GTMMeta pixelConversions API
<60s
to follow up every new lead, 24/7, including nights and weekends
4
connected stages, from first impression to a booked conversation
3
tracking layers: Google Tag Manager, Meta pixel and Conversions API
14 days
from kickoff to campaigns live with full tracking in place
How the funnel works

Four stages, built to work together from the first impression.

Most marketing breaks between the ad and the conversation. Our funnel connects each stage, so attention becomes an enquiry and an enquiry becomes a booked call.

  1. 01Attract

    Creative first

    We start with the creative, not the form. Short-form video from your footage and on-brand graphics give prospects a reason to stop, watch and click.

    • Video edited from your footage
    • Graphics in your brand style
    • Variations tested to find what works
  2. 02Capture

    Landing page

    A focused page with one clear call to action. The form asks only for what matters: name, phone number and consent to be contacted.

    • One offer, one action
    • Name, phone and consent
    • Fast on mobile
  3. 03Respond

    AI-powered follow-up

    Within 60 seconds of an enquiry arriving, follow-up begins: a text, a call prompt and reminders that move the prospect toward a booking, 24/7.

    • Instant SMS response
    • Call follow-up and reminders
    • Every lead in one place
  4. 04Re-engage

    Retarget warm leads

    Not everyone books on the first touch. Warm prospects who visited or enquired see relevant follow-up ads that bring them back when they are ready.

    • Audiences built from real intent
    • Messaging matched to the stage
    • Budget focused on warm prospects
Stage 02 · Capture

A short form that respects the prospect.

Long forms lose people. Our landing pages ask for three things and nothing more, so it is easy to say yes and every contact is collected with clear permission.

  • Name so every follow-up is personal
  • Phone number for instant SMS and call follow-up
  • Consent recorded with every enquiry, so outreach is permission-based
  • Built around a single offer, with one clear call to action
Stage 03 · Respond

Every lead followed up in under 60s, 24/7.

Speed matters. Automated follow-up responds to every new enquiry the moment it arrives and keeps the conversation moving until the prospect books, even when your team is offline.

SMS

An instant text confirms the enquiry, answers the first question and invites the prospect to book a time.

Call

Call follow-up and reminders keep warm prospects engaged and help improve appointment attendance.

Retarget

Prospects who do not book are re-engaged with relevant ads across Meta, so interest is not lost.

An example follow-up sequenceTiming and messaging are tailored to your offer and sales process.
  1. InstantlyText confirms the enquiry and offers a booking link
  2. Same dayCall follow-up to answer questions and qualify
  3. Before the appointmentReminders by text to support attendance
  4. Not booked yetRetargeting brings warm prospects back
How every new lead is qualifiedYour team gets the context before the first call.
  1. Under 60s, 24/7The AI replies to the enquiry the moment it arrives
  2. QualifyThe AI asks 3 qualifying questions: timeline, preference and budget
  3. AlertAn instant WhatsApp alert goes to your sales team with the answers
  4. TrackThe lead moves through clear CRM stages until it is won
14-day drop-off follow-up

Leads who go quiet are followed up for 14 days.

Not every prospect replies straight away. If a lead stops responding, a planned sequence keeps the conversation open. Timing and messaging are tailored to your offer.

  1. Day 1

    Check in

    A friendly follow-up message picks up where the conversation stopped.

  2. Day 3

    Reminder

    A short reminder with an easy way to book a time.

  3. Day 5

    Value

    Useful information related to the original enquiry, such as a free guide.

  4. Day 9

    Nudge

    A fresh reason to reply, matched to the prospect's answers.

  5. Day 14

    Final follow-up

    A last message that leaves the door open for when they are ready.

CRM stages

Every lead, tracked from enquiry to won.

  1. Stage 1

    New lead

    The enquiry is captured with name, phone and consent.

  2. Stage 2

    AI triage

    The AI asks about timeline, preference and budget.

  3. Stage 3

    Booking scheduled

    Your sales team is alerted on WhatsApp and the appointment is set.

  4. Stage 4

    Visit completed

    The prospect attends, supported by reminders.

  5. Stage 5

    Won

    The sale is recorded, so results trace back to the campaign.

Analytics dashboard showing conversion data
Tracking you can trust

Every result traced back to the campaign behind it.

Automation only pays off when you can measure it. We install and test full tracking before campaigns go live, so budget decisions are based on real conversions.

Google Tag ManagerEvery tag managed in one place
Meta pixelOn your landing page and website
Conversions APIServer-side, more reliable measurement
Your first 14 days

From kickoff to live, fully tracked, in 14 days.

The 14-day period begins once account access and brand assets are received.

  1. Days 1–2

    Kickoff

    Meet your team lead and strategist. Account access and brand assets shared.

  2. Days 3–5

    Review

    Audit of current ads, landing pages and follow-up. Offer positioning agreed.

  3. Days 6–10

    Build

    Creative from your footage, landing page and AI-powered automation configured.

  4. Days 11–13

    Track

    Google Tag Manager, Meta pixel and Conversions API installed and tested.

  5. Day 14

    Live

    Campaigns launched with automated follow-up and full tracking in place.

Built around your business

One funnel, adapted to how your customers buy.

The stages stay the same. The offer, the messaging and the follow-up are tailored to your sales process. A few examples:

Real estate

Property enquiries followed up instantly, with viewings booked and reminded automatically.

3 free lead magnets: Phase 1 access kit, payment milestone guide and investor yield forecast.

Hospitality

Booking and group enquiries answered around the clock, with retargeting for undecided guests.

3 free lead magnets: wedding & banquet planning kit, direct-booking perk voucher and weekend itinerary guide.

Events

Interested attendees captured before they scroll past, then reminded as the date approaches.

3 free lead magnets: secret lineup early access, VIP table lookbook and skip-the-line pass.

Also suited to professional, home and local service businesses where a fast response wins the customer.

Questions

Automations, answered.

What does the automated follow-up do?

It responds to every new enquiry within 60 seconds, 24/7, with a text, follows up by call, sends reminders before appointments and re-engages prospects who have not booked through retargeting.

Does the follow-up replace my sales team?

No. It handles the first response and the reminders so your team spends its time on qualified conversations rather than chasing new enquiries.

Why do you only ask for name, phone and consent?

Shorter forms are easier to complete. A phone number enables instant follow-up, and recorded consent keeps outreach permission-based.

What tracking do you install?

Google Tag Manager, the Meta pixel and the Meta Conversions API, plus conversion tracking for leads and bookings. Test conversions are verified before campaigns go live.

How long does setup take?

Campaigns go live with full tracking within 14 days. The period begins once account access and brand assets are received.

How fast do you start?

We start within 48 business hours.

How do you track results?

With browser and server tracking, tested before ads go live.

Next step

See where your funnel is losing enquiries.

Get a free video audit of your current marketing with three priority recommendations, or book a discovery call.